Coaching thousands of independent artists since 2019

Make a living from your music.

We help independent artists turn listeners into superfans, and superfans into a career. Coaching, community, live events, and the software to run it all.

Free, personalised, takes about ten minutes.

Featured on the Modern Musician Podcast
BillboardBandsintownSoundCloudEpidemic SoundNeuralinkGRAMMYs BillboardBandsintownSoundCloudEpidemic SoundNeuralinkGRAMMYs
61.2M+
Views delivered
470k+
Fans connected
$1.4M+
Earned by artists

Tracked across every artist on StreetTeam. Updated daily.

How it works

Three stages. One career.

Every artist we work with moves through the same three stages, in order. The software makes each stage repeatable; the coaching makes sure you get through it.

  1. 01

    Artist Identity

    Know exactly who you are and who you are for.

    Your story, your sound and the fans it is built to reach, made clear enough that every post, song and show points the same direction.

  2. 02

    Thriving Fanbase

    Turn listeners into a community that shows up.

    Fan Magnets, journeys and messaging that move people from a passing stream to a name, an email and a reason to come back.

  3. 03

    Revenue Multiplier

    Get paid by the people who love your music.

    Memberships, releases, events and merch, run from one place, so a fanbase becomes a career that pays you back.

The operating system for independent artists

One place to run your career.

StreetTeam is the platform we built to run the method: reach fans on every platform and bring them home to a place you own. Every artist we coach uses it; any artist can.

  • Fan journeys
    Automated paths from first listen to superfan.
  • Broadcasts
    Email and SMS to every fan, from one place.
  • Community
    Members-only spaces, posts and conversations.
  • Live stage
    Stream shows, Q&As and listening parties.
  • Merch and memberships
    Sell direct, with no marketplace in the middle.
  • Analytics
    Views, fans and revenue, tracked daily.
Real artists. Real results.

They built it. So can you.

$0 → $100k+/yr
”I went from walking dogs and doing Instacart just to survive…to making six figures as a full-time artist, selling out shows and retreats, because Modern Musician taught me how to build my own stage instead of waiting for someone else to give me a seat at the table.”
Six figures in year one
"I went from a mattress on the floor…to breaking six figures, buying a house, and supporting my family entirely with music, because Modern Musician showed me how to build a real career and a real community."
Sol Gold
Pop / R&B
Artist of the Year 2026
"I went from being a homeless immigrant in Canada doing odd jobs just to survive to now being a gold artist with Modern Musician."
$400/mo → $7,000/mo
“I went from $400 a month to $7,000 a month, and even raised $50,000 for my album, because Modern Musician gave me both the tools and the community that completely transformed my career and my life.”
2× income in 3 months
“Investing in Modern Musician is one of the top decisions of my entire life, right up there with marrying my wife. In just three months I nearly doubled my income, found peace and security for my family, and finally feel like I’m living the chapter of life I’ve always dreamed about.”
Six figures on original music
"Modern Musician helped me shift from cover-gig survival mode to a six-figure career built on my original songs, with 5,000+ email fans, 2,000 text fans, and sold-out shows around the world."
J
Jun Lucas
Pop
$52k/yr · $15k weekend
"I went from being dirt broke to making $52,000 this past year. And guess how much that came from streams or concert tickets? Zero."
As The Structure Fails
Metal / Post-Hardcore
6-figure revenue
"We went from throwing ad spend into the void…to hitting 6-figures, growing our email list by thousands every month and building a real, devoted community that actually shows up for us. Modern Musician made the dream feel real, and within reach."
0 → 17,000 emails in 8 months
"After years in the industry, we finally cracked the code - we started with zero emails and zero phone numbers… and in under eight months, Modern Musician helped us bring in over 17,000 email subscribers, while growing from 38,000 to over 130,000 monthly listeners."
Service packages

Pick how much help you want.

Every package includes StreetTeam and the 12-week launch. The difference is how much of it we do with you, or for you.

  1. Do it yourself

    Bronze

    Training Portal

    Step-by-step launch curriculum you can work through at your own pace.

    $997
    12-week launch · paid in full
  2. Do it yourself

    Silver

    Group Coaching

    Daily group coaching calls with Q&A and real-time guidance through your launch.

    $1,997
    12-week launch · paid in full
  3. Most popular
    Done with you

    Gold

    1:1 Coaching

    Dedicated 1:1 coaching with a custom strategy built around your music.

    By application
    12-week launch · starts with your Artist Growth Plan
  4. Done for you

    Platinum

    Agency

    You supply your ad creative and content — our team launches your systems, runs your ads, and handles optimization for you.

    By application
    12-week launch · starts with your Artist Growth Plan
  5. Done for you

    Diamond

    Done For You

    Come to our studio — we create your ad creative with you, launch your entire system, and run everything. You just show up with your music.

    By application
    12-week launch · starts with your Artist Growth Plan

Launch prices shown for Bronze and Silver. Gold, Platinum and Diamond are by application; ongoing Mastery pricing and everything each package includes are on the pricing page.

Listen

Two shows. Every week.

Over 340 conversations with the people building the new music industry, and a weekly argument about where it is going.

Michael Walker
Founder

Built by a musician who did it first.

Michael Walker went from living in a van with his band Paradise Fears to 24,000 albums sold in six months and a #2 spot on the iTunes Alternative chart. Modern Musician is that playbook, taught to thousands of artists since 2019.

Our story and team

Your fans are waiting.

Get a personalised Artist Growth Plan, or start free with the 5-Day Challenge.